Dr. Clare Weeden

Dr. Clare Weeden is a Senior Lecturer in tourism and marketing at the University of Brighton, where she has been working since 1992. Prior to her academic career Clare spent twelve years in the hospitality industry, working extensively throughout Europe and North America in a range of businesses, from five star city centre hotels (Intercontinental Hotels, Sheraton Hotels), through micro-breweries to Michelin-starred London restaurants. Through these experiences Clare developed an expertise in sales and marketing and became especially adept at understanding and managing the challenges of customer-focused organisations in a dynamic and highly competitive market.
Clare was awarded her PhD in 2008 from the University of Glasgow, Scotland, where she explored the influence of personal values on the holiday choice decisions of ethical consumers. This research built on her earlier work and publications, which focused on the emergence of ethical tourism; the motivations of responsible tourists; and the competitive opportunities of ethical tourism for UK specialist tour operators. Her other publications address the environmental sustainability of cruise tourism and visuality.
She is currently completing a monograph for the Advances in Tourism series for Routledge, due to be published in 2012, entitled ‘Responsible tourist behaviour’.
Affiliations
Member: European Academy of Marketing
Member: Association for Consumer Research (USA)
Member: Tourism Concern (UK)
Research interests
• Ethical consumption
• Responsible tourism
• Responsible tourists
• Cruise tourism
• The influence of values on the behaviour of pro-social consumers

Contact Information